Skip to content
All work

Case study 04

Editorial strategy · Youth engagement · Human-interest storytelling

Telling stories that celebrate potential.

Young & Extraordinary tells the stories of young people and their achievements, connecting individual experience with a wider message of possibility.

Image direction · To be supplied

Primary campaign image

Supply published Young & Extraordinary features, authorised portraits, editorial layouts or approved social posts.

My contribution

I contributed through story development, editorial writing and content that presented individual experiences and achievements while connecting them to the initiative’s purpose.

01

The context

Human-interest storytelling depends on detail, respect and a clear sense of why an individual story matters to the audience.

02

Editorial contribution

I developed stories and editorial content that presented young people’s experiences and achievements with clarity and care.

03

Narrative approach

The work connects each person’s experience to the initiative’s purpose while preserving the individuality at the heart of the story.

04

What this demonstrates

Editorial writing, human-interest storytelling, narrative development and foundation communications.

Image direction · To be supplied

Supporting work sample

Replace with an authorised published artefact or campaign detail.

Image direction · To be supplied

Process or team moment

Replace with a real behind-the-scenes, team or delivery image.

Next case study

Marathon Messiah’s Praise