01
The context
MMPraise brings people together through an extended period of worship. Client-supplied information describes event communications supporting audiences across 80 countries.
All work
Case study 01
Global event communications · Audience development · Creative operations
Building audience. Coordinating communications.
Marathon Messiah’s Praise is a global, non-stop praise event. Its scale calls for sustained communication, coordinated content delivery and effective volunteer management.
Image direction · To be supplied
Primary campaign image
Supply authorised event photography, dated Instagram analytics, published newsletters, blog samples, compendiums or a team photograph.
My contribution
I oversaw the wider communications operation and volunteer coordination, supporting content delivery and communication requirements around the event.
02
Communications operation
- Coordinated writers and volunteers.
- Supported blog posts published at six-hour intervals.
- Developed newsletters and event communications.
- Contributed event compendiums and social media copy.
- Supported engagement throughout the event.
03
Audience development
I helped build a new MMPraise Instagram account from 0 to approximately 4,000 followers in two months. This client-supplied account-growth result is separate from the event’s duration and geographical scale.
04
Scale, with attribution
The event ran for 80 hours in 2022 and 84 hours in 2026. These are event-scale metrics. The change in duration is not presented as an outcome caused by my work.
05
What this demonstrates
Communications oversight, volunteer coordination, content operations, audience development and creative delivery around a large-scale global event.
Image direction · To be supplied
Supporting work sample
Replace with an authorised published artefact or campaign detail.
Image direction · To be supplied
Process or team moment
Replace with a real behind-the-scenes, team or delivery image.
Next case study
Reach4Christ