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Case study 02

Strategic communications · Social-impact storytelling

Communicating purpose. Supporting community impact.

Reach4Christ’s faith-based initiatives span evangelism, youth development and community impact, demanding accessible messaging and audience-centred storytelling.

Image direction · To be supplied

Primary campaign image

Supply published advert or documentary excerpts, approved campaign artwork, original scripts or event photography.

My contribution

I developed creative communication materials for initiatives addressing social and community concerns.

01

The context

Programmes built around community concerns need messaging that is clear, responsible and closely connected to the people they aim to reach.

02

Anti-Drug & Cultism Initiative

I developed advert scripts and documentary content to communicate the initiative’s message around drug abuse and cultism.

03

Redemption City Career Fair

I created advert scripts and documentary content supporting the event’s communications objectives.

04

What this demonstrates

Creative concept development, scriptwriting, strategic storytelling, programme messaging and campaign content.

05

Evidence boundary

No quantified campaign outcome is presented because supporting performance data was not supplied.

Image direction · To be supplied

Supporting work sample

Replace with an authorised published artefact or campaign detail.

Image direction · To be supplied

Process or team moment

Replace with a real behind-the-scenes, team or delivery image.

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