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The context
Programmes built around community concerns need messaging that is clear, responsible and closely connected to the people they aim to reach.
Case study 02
Strategic communications · Social-impact storytelling
Reach4Christ’s faith-based initiatives span evangelism, youth development and community impact, demanding accessible messaging and audience-centred storytelling.
Primary campaign image
Supply published advert or documentary excerpts, approved campaign artwork, original scripts or event photography.
My contribution
I developed creative communication materials for initiatives addressing social and community concerns.
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Programmes built around community concerns need messaging that is clear, responsible and closely connected to the people they aim to reach.
02
I developed advert scripts and documentary content to communicate the initiative’s message around drug abuse and cultism.
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I created advert scripts and documentary content supporting the event’s communications objectives.
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Creative concept development, scriptwriting, strategic storytelling, programme messaging and campaign content.
05
No quantified campaign outcome is presented because supporting performance data was not supplied.
Supporting work sample
Replace with an authorised published artefact or campaign detail.
Process or team moment
Replace with a real behind-the-scenes, team or delivery image.
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